Decoding Pop Mart’s unique business empire
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最新报道：Pop Mart's market value has exceeded US$46 billion, and its founder Wang Ning and his wife have entered the top 100 of the world's richest list with a wealth of US$20 billion. The company has created scarce IP products through the "luxury + Disney" business model, successfully binding designer resources with user minds, and continuously developing new IP value. Its unique store operation strategy and ability to create scarce targets have become key factors in its commercial success.
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