币界网报道：According to the news from Bijie.com, on June 15 (UTC+8), a16z pointed out that as Apple integrates AI native search engines such as Perplexity and Claude into Safari, search engine optimization is undergoing a profound transformation from traditional SEO to generative engine optimization (GEO). In the GEO era, the focus of brand competition is no longer search rankings, but whether it can be referenced by large language models and written into "model memory". GEO places more emphasis on the optimization of content in structured expression, semantic clarity and reference value, and the traffic distribution mechanism has also shifted from the advertising-driven Google era to a closed-loop ecosystem based on model reference and memory.