Rise’s Austin Heaton Discusses Storytelling, Authenticity, and the Future of Content in Web3
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币界网报道：As the Ethereum ecosystem matures, so do the expectations for how projects communicate. At the intersection of infrastructure, branding, and community-building stands Austin Heaton, Head of Content at Rise, a company providing global payroll and compliance solutions for Web3-native teams. At ETH Belgrade, Heaton discussed the evolution of content in the decentralized world, what founders often get wrong, and why storytelling still matters just as much as technology. How Rise Supports Global Teams Rise handles international payroll and compliance
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