币界网报道：Redford, a Web3 advertising platform, is shifting its focus to 100% compliance in digital advertising by leveraging blockchain transparency. The company aims to eliminate fraud and ensure all ads meet regulatory standards through immutable audit trails. CEO Mark Stevens emphasized that this move addresses growing industry concerns over data privacy and ad fraud. Redford's solution integrates smart contracts to verify ad placements and audience targeting in real-time, offering advertisers full visibility into their campaigns. The platform has already onboarded several major brands testing its compliance-first approach, signaling a potential industry shift toward more accountable digital advertising models.