币界网报道：Google has introduced a new Offerwall feature designed to help publishers increase revenue by integrating rewarded advertisements into their websites and apps. The tool, currently in beta testing with select partners, allows users to voluntarily engage with ads in exchange for digital rewards like in-game currency or premium content access. This opt-in model aims to create a more positive user experience compared to traditional interruptive ads. Google's Offerwall operates on a cost-per-action (CPA) model where advertisers only pay when users complete specific actions, potentially generating higher returns for publishers than standard display ads. The company reports that early tests show Offerwall delivering 5-10 times higher revenue per user than typical ad formats. Publishers can customize the types of offers shown and integrate the feature through Google AdSense or AdMob. This launch comes as the digital advertising industry faces challenges from privacy-focused browser changes and regulations, with Google positioning Offerwall as a privacy-compliant alternative that doesn't rely on personal data tracking. The feature is particularly targeted at gaming, streaming, and content platforms seeking to monetize free user experiences without implementing paywalls. Google plans to expand Offerwall availability to more publishers in the coming months based on beta test results.