币界网报道：Taco Bell is set to expand its live café concept to 30 locations by 2025 as part of a broader strategy to increase beverage sales by 50%. The fast-food chain, known for its Mexican-inspired menu, aims to enhance customer experience by integrating café-style offerings, including specialty coffee and tea, alongside its traditional food items. The move aligns with the company's goal to diversify revenue streams and attract a wider audience, particularly during non-peak hours. Taco Bell's parent company, Yum! Brands, has been actively investing in digital innovation and store redesigns to stay competitive in the rapidly evolving quick-service restaurant industry. The live cafés will feature modern, lounge-like interiors designed to encourage longer stays and social interactions, a departure from the typical fast-food environment. Analysts suggest this initiative could help Taco Bell tap into the growing demand for premium beverages and all-day dining options. The chain has already tested the concept in select markets, reporting positive feedback on both customer engagement and sales performance. With beverage margins typically higher than food, the expansion could significantly boost profitability. The announcement comes as rival chains like McDonald's and Starbucks also ramp up their beverage and experiential offerings to capture more consumer spending. Taco Bell's aggressive growth plans underscore its ambition to redefine the fast-food landscape by blending convenience with elevated dining experiences.