币界网报道：The crypto industry is intensifying efforts to adopt Generally Accepted Accounting Principles (GAAP) standards for token valuation and financial reporting, aiming to enhance transparency and attract institutional investors. Major players including Coinbase, Circle, and the Enterprise Ethereum Alliance are collaborating with accounting bodies to establish clear guidelines for digital asset classification, revenue recognition, and balance sheet presentation. This push comes as regulatory scrutiny increases globally, with the SEC emphasizing proper accounting practices for crypto firms. Current challenges include classifying tokens as intangible assets under GAAP, which requires impairment testing rather than mark-to-market valuation - a method critics argue doesn't reflect crypto's volatility. Proponents believe standardized accounting could unlock billions in institutional capital by addressing auditors' concerns. The initiative also seeks to reconcile differences between GAAP and IFRS standards to create global consistency. Recent progress includes updated guidance from FASB on cryptocurrency accounting, though specific token standards remain under development. Industry leaders stress that GAAP adoption represents a critical maturation step for Web3 businesses seeking mainstream legitimacy and access to traditional financing options. The movement has gained momentum following several high-profile cases where crypto firms faced accounting controversies, highlighting the need for clearer standards. Accounting giants like Deloitte and PwC are actively participating in working groups to bridge the gap between traditional finance and blockchain-based assets.