币界网报道：Brazilian cashback platform Meliuz has emerged as Latin America's largest corporate Bitcoin holder, with 640 BTC (approximately $40 million) in its treasury. The company adopted Bitcoin as a reserve asset in 2021, allocating 50% of its cash reserves to cryptocurrency. Meliuz CEO Rodrigo Teixeira stated the move was driven by Bitcoin's scarcity and potential as a hedge against inflation, noting "We believe Bitcoin is the best store of value available." The company's holdings surpass other regional corporate adopters like Mercado Libre and Grupo Primo. Meliuz continues accepting Bitcoin payments from customers and plans to maintain its BTC position long-term, viewing it as a strategic asset rather than short-term speculation. This development highlights growing corporate Bitcoin adoption in emerging markets facing currency volatility.