币界网报道：Why should advertisers raise the price of a QR code that never changes? Original author: KarenZ, CoinWorld When attention becomes a scarce resource, a Base on-chain attention machine with QR code as its core is gaining community attention. QRcoin, a project that promotes links to auction winners through daily auctions, is being viewed by the community as an ad space rental product for small and beautiful projects, as well as an Alpha discovery engine. At the same time, QRcoin token QR has risen more than 13 times since May, with a current market value of $4.3 million. Base officials have also stated that QRcoin is a fusion of "games, performance art, and on-chain attention machines." What is QRcoin? QRcoin is essentially a daily attention auction platform based on Base, and a Mini App has also been launched on Farcaster. The operating logic of QRcoin is relatively simple: every day, an auction will be opened on the platform website (bidding with USDC), and the auction "target" is the right to point to the QR code of the day (the QR code will never change), that is, the winner of the successful auction can decide the website that the QR code of the platform points to on that day - whether it is a personal social media account, Twitter post, blog, or project official website, token page, public welfare website, it can be exposed through this "traffic entrance". If the auction is surpassed, the funds will be returned immediately without worrying about losses. QRcoin will announce the daily auction winners on social media such as X and Farcaster to directly guide traffic to the target website. Considering that the QR code will never change, with the continuous dissemination of online and offline communities, the link pointed to by the auction winner is expected to gain exponentially growing traffic. This means that every successful auction is "adding bricks and tiles" to the spread of the QR code, allowing future exposure to continue to accumulate as the scope of dissemination expands. QRcoin.fun has also launched a "Discover-to-Earn" mechanism. Users only need to visit the qrcoin.fun website, check the day's auction winners, and then return to the page to claim a small amount of QR tokens. This mechanism encourages users to explore new on-chain projects every day while being rewarded for participating. Users can also win additional QR rewards by sharing screenshots and Ethereum addresses on the X platform. The developer of QRcoin is @0FJAKE, who is active on Twitter and has also released the Base Colors NFT series (a 1/1 series of 16777216 colors in the RGB color system). Perspective: QRcoin's latest winning bid price has reached $3,500. So far, QRcoin has held 96 auctions, with the latest winning bid price reaching $3,500, a record high, and the total auction winning amount is close to $44,000. It can be clearly observed from the figure below that the auction heat has increased significantly recently. Source: QRcoin’s past winners include Noice (a likes reward project) which has won 5 times, Clip.fun (similar to Reddit, but rewards can be obtained by posting and commenting) which has won 3 times, and even the ZORA official website, which has Twitter homepage and post promotion, Farcaster post, and token page promotion. QR token QRcoin developer jake issued QR tokens on Farcaster through Clanker on February 6. QRcoin officials have stated that QR has no team allocation, no internal staff, and no VC. Within 22 days after the release of the QR token, the token market value remained below $40,000 for most of the time, and rose to a record high (about $6 million) yesterday (June 10), and has now fallen back to around $4.5 million. Regarding the token effect, QRcoin will use part of the daily auction revenue to purchase QR, and closely link the value of QR with the demand for advertising space through the auction mechanism, forming a positive cycle of tokens and ecology. However, it is not clear how many tokens QRcoin buys every day. In addition, the Discover-to-Earn mechanism mentioned above can enhance the platform's traffic to a certain extent and encourage users to explore the links of the winning bidders. Summary Compared with traditional advertising platforms, QRcoin.fun's on-chain auction model is completely decentralized, open and transparent. Bidders can directly direct traffic to their own projects or promotional content. In addition, users can obtain tokens through simple interactions without investment. This low-cost participation method may attract a large number of new users to join the ecosystem. QRcoin's unchanging QR code is like a "traffic anchor point", which may show compound growth over time. However, if the auction winners cannot get enough traffic returns (such as low conversion rate) in the future, the long-term bidding enthusiasm may decline. How to balance short-term traffic exposure and long-term value precipitation, and become a real value link connecting users and high-quality projects, will be the key to QRcoin's continued evolution.