币界网报道：TON, which no one pays attention to, is turning around with NFT. After the craze of "TON Mini Games" subsided, the TON ecosystem gradually faded from the main attention of the market. Unexpectedly, the TON ecosystem has once again become the focus of the market because of another concept that has long been out of favor in the market-NFT. On January 1 of this year, Telegram released its first update of the year. In this new year update, the "gifts" received on Telegram in the past were officially upgraded to "collectibles". Collectibles are NFTs, which have the characteristics of traditional NFTs such as randomness and rarity, and can also be transferred to other Telegram users or traded on the NFT market. In terms of transaction volume, Telegram "gifts" officially started to gain momentum around mid-May, and have experienced explosive growth in recent days. The increasing number of related discussion tweets on Twitter also indirectly reflects the breaking circle effect of Telegram "gifts" in recent days. From June 7 to June 9, the daily transaction volume of Telegram "gifts" almost doubled, from nearly 3 million US dollars to over 9 million US dollars. Comparing the NFT transaction volume of each chain, TON has also begun to firmly suppress Solana since mid-May, ranking second in the NFT transaction volume of each chain. In the past few days, TON has even defeated Ethereum, reaching a single-day transaction volume of nearly 10 million US dollars, about 3 times that of Ethereum. On June 9, Telegram founder Pavel Durov personally tweeted to promote Telegram "gifts", mentioning several Telegram "gift" series that have risen sharply in the past month, and said that the TON chain has therefore achieved a single-day achievement of surpassing Ethereum in NFT daily transaction volume. In the competition of NFT trading markets, TONNEL, the current largest TON NFT trading market, has surpassed OpenSea in daily transaction volume in the past 2 days. The transaction volume of other TON NFT trading markets such as Portals and Getgems in the past two days is comparable to that of Blur and Magic Eden. Considering that the TON NFT market only has the TON chain and OpenSea supports multiple chains, it can be said that TON is the only one in the NFT market. Judging from the transaction data of the on-chain market Getgems in the figure below, there is currently only one absolute dragon number one in Telegram "gifts", Plush Pepes. While maintaining the floor price of 5100 TON (about 16,800 US dollars), it also ranks first in all Telegram "gift" series in weekly transaction volume, which can be said to be "the more expensive, the more popular". All Telegram "gift" series with weekly transaction volume on the weekly list are all rising in the above figure. The position of the second dragon is difficult to say. Judging from the transaction volume and floor price, Durov's Caps is currently the leader, but it is not ruled out that there will be latecomers. The TON NFT market is actually the Telegram "gift" market. So how did this develop? What is the difference from the NFT we are familiar with? What do NFT whales like Laser Cat @BitCloutCat think? The development of TON NFT On January 24, Telegram officially supported the listing of "gifts" on the TON chain. Users can send "gifts" in Telegram to the TON chain for trading. From this time on, "gifts" have officially become an important part of the TON ecosystem. Telegram has also updated the "gifts" upgraded to NFTs again, giving "gifts" social attributes. In this update, "gifts" can be worn like a medal to be displayed behind the name column of the Telegram user's profile. On February 14, Telegram launched a new limited "gift" series of 9 models, which sold out within a few hours, with sales exceeding 5 million US dollars. On March 7, Telegram once again strengthened the social function of "gifts". After this update, users can wear 6 "gifts" on the cover of their profile in addition to wearing a "gift" after their name. On May 8, Telegram updated its built-in "gift" trading function, supporting the use of "stars" in Telegram to trade "gifts". On June 9, Telegram founder Pavel Durov personally tweeted to promote Telegram "gifts", mentioned several Telegram "gift" series that have risen sharply in the past month, and said that the TON chain has achieved a single-day achievement of surpassing Ethereum in NFT daily trading volume. The difference between TON NFT and traditional NFT is mainly the different project types: In the current wave of TON NFT market, the absolute main line is Telegram "gifts". It is more appropriate to find a position for "gifts" in Web2-QQ Show. Telegram "gifts" and beautiful numbers and names all come from Telegram officials, and can all play a practical role in Telegram. Different trading modes: Telegram "gifts" are officially issued, and new series are released in the form of raids from time to time, and "stars" purchased in Telegram are used as new currency. The new "Gift" series has a unique opening mode with a longer lock-up period. You need to wait 21 days after upgrading before you can trade. The trading market is divided into two types: on-chain (Getgems) and off-chain (TONNEL)The transaction volume off-chain is much larger than that on-chain, but the transaction volume on-chain has increased recently. Different ways of use: The "gift" obtained from the on-chain trading market is in NFT status, and you need to bring it to Telegram to wear it yourself; the trading robot in the off-chain trading market can directly transfer it to the account, saving steps. The view of NFT whales Laser Cat @BitCloutCat said that he first noticed Telegram "gifts" in March, when Plush Pepe was priced at about 1,000 U, and missed it because he did not notice its social attributes. After the popularity rose, he thought that this was not "QQ Show"? The "stars" used in the primary market are similar to Q coins. Celebrities including Snoop Dogg and the founder of Telegram have used it, and the potential audience is wide. There is a price difference between the on-chain and off-chain markets due to the cooling period, and the on-chain market is more expensive. The main players are mostly Russians and NFT players, and there is less discussion in the Chinese-speaking circle. He believes that it has the potential to break the circle and attract Web2 users, because "gifts" can be given directly in Telegram without the need for the other party to have an encrypted wallet. The secondary market has a small amount of good-looking series and a general increase. If the creator ecosystem is created, the popularity may be even higher. Conclusion Telegram "gift" and MapleStory Chain have brought NFT back to the spotlight with practical applications. NFT is no longer a hype gold sign, but has more practical applications and shows its role on a larger platform. I hope that there will be more and more NFT applications such as Telegram "gift" to inject vitality into the market